First Choice - Valid from 16/03 until 11/05/2021 (Page 23)

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manor the chop ipa brus pherd acco leading you nation salwisses the chop ipa temptation tipa bad shepherd brewing co getting crafty foothold back in the 1970s and 'sos with the popularity of home wonka-style small batch craft beer truly began in the last decade with a dramatic increase in brewery openings worldwide now worth an estimated us$38 billion industry has seen thousands upon thousands of brewers cash in on the appetite for uniquely flavoured ales more than 600 independently owned breweries peppering the length and great marketing tool on hand that helps cans are now a platform for designers painters and illustrators to dazzle with “craft brewing has always been about creativity and being disruptive” says core of what we do." beer labels even made their way into the hallowed galleries of london's tate the artists behind some of britain's most celebrate the best aussie can designs "there are plenty of people collecting packaging stand out and represent your brand clearly," says feral brewing co marketing and communications manager all over social media if the beer is a hit!" "we try to keep the label art fun in order to stand out in a crowded stomping ground no brewery can completely divorce traditional brewing practices is a hallmark traditional brewing imagery "it stands to reason that independent brewers - being artisans who push the boundaries when it comes to style and ingredients - are applying a similar artistry to the exterior of their products," says independent brewers association what's in a label? walk into any bottle-o and you'll find fridges tightly packed with a seemingly the brightest and most striking designs "as much as craft beer is all about realising the importance of creative customer walking into a bar or bottle picture this with the thirst for craft beer seemingly "craft beer designs are always outlandish," says phil townsley "and just when you think you've comes around.” from hops to high art independent brewers haven't just ripped up the rules on beer flavours - they've fer bre feral biggie juice ballistic hawaiian haze pale ale bad shepherd iipa hop nation the chop ipa stockade neipa brick lane one love pale ale teeming with punchy tropical hop aromas apricot and peaches this is as juicy as it gets - and the creamy mouthfeel is a bonus juicy aromas overlay the fluffy mouthfeel and clean finish flavour explosion! mall lakes a backseat aromas and flavours of orange - with a hint of passionfruit in the creamy mouthfeel wows with big citrus and tropical notes and finishes with bitterness freshly squeezed like and passionfruit this soft-bodied ale is layered with citrus and stonefruit flavours and has a pleasant balanced bitterness firstchoiceliquor.com.au