wellbeing this months take the plunge swimwear campaign is helping women reclaim their body confidence words erin miller ocking a summer body and walking confidently along the beach in swimwear doesn't come easy to o all nor does trying on a new swimsuit under the harsh lights of a fitting room more than 40 per cent of australian women who responded to a survey by the butterfly foundation admitted they were dissatisfied to very dissatisfied with their cent of respondents wished they could change the way they look feeling unsure about how their body looks leads many women to avoid or feel anxious about wearing a swimsuit in public and that is something anita mclachlan from online swimwear business sequins & by email many times while helping women choose a cossie their bodies and the fear of being seen in "for some women they hadn't been in wearing their hubby's oversized t-shirts to cover up their body and their shame "they're so used to putting their needs at the bottom of the to-do list that they've their sense of self." something more had to be done to help women overcome their fears and so began now in its sixth year "it is a campaign grounded in firm values they are beautiful just as they are." the main goal of the online movement is to encourage women to get into their swimmers and dive into life "make memories that matter with those who love them exactly the way they are." anita says more than 30 women from across australia have participated in the campaign many forging strong friendships with fellow coming together with a common purpose." anita says "they support each other and lift each all joined to help empower other women to made a difference and helped women do just that." anita adds that being part of the campaign photo shoots gives the women extend their body and swimsuit confidence further," she says forth and sideways." runs retreats and a course and fosters online communities to support women on their journey to body confidence their swimsuit confidence "cossie confidence is a blend of positive mindset and personal style." she says "you may think it's about the swimsuit but you are." to learn more about the campaign visit cossieconfidence.com.au
