get to know our leadership cell act vexed rexed urban the shans attendance to give us more juice on their thoughts on the business and what they do outside of schalk visser - chief technology officer andre ittmann - chief operations officer simo mkhize - chief commercial officer explain cell c's business elevator pitch cell c is turning the telco business model as we know it away from a heavy capex investment into a services focus on what customer's need repositioning prepaid as proposition is one of the key focus more important now for cell c? prepaid is a lot easier for the customer as opposed to a contract it allows customers more choice which is exactly what we want to provide them with prepaid has been around for a long time so we need to be innovative to offer customers what they want and separate us from competitors having started on this path where do you see cell c in the next 5 - 10 years? | see us as a fully transformed digital lifestyle services provider to will be in the background of what will be serving customer we never served before who would not be on the megs and minutes layer the network strategy is key to mno without infrastructure? rest of the obile network still transmission and our own virtualised radio network does that look like for cell c? how we know telco is always going disappear in the name of a digital minutes will remain core for a while but it's how we use it that's key to fostering digital lifestyle communicating with customers via apps for instance and the partnerships we will enter into to innovate services for customers to do life of a changed retail environment and the growth of digital role of our retail partners changing? the interesting thing is that cell c is not the only one on the digital retailers are driving their own digital strategies from which we can leverage and collaborate on to deliver digital services to consumers coll
