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Michaels - The history
Michales is the biggest North America's arts and crafts specialty retailer. The store was founded in Dallas, Texas in 1973 by Michael J. Dupey. Michaels is a great provider of framing, floral, wall décor, and merchandise for makers and do-it-yourself home enthusiasts.
Responding to the expectations of the customers, Michaels uses many social media platforms, which help to grow and keep the customer base. Proactive strategic contributed to the great success of the store. Due to Michaels Stores strong social media presence, the store promotes its products and an impressive variety of DIY ideas. Wide range of arts and crafts supplies makes Michaels Stores a paradise for craft lovers. Thanks to Michaels proactive approach, customers may find numerous ideas to prepare various floral, jewelry or home accent projects, as well as crafts for kids and teachers. Additionally, Michael's supports its customers by offering teacher's, senior and military discounts
The vision for Michaels Stores says: “Where Creativity Happens” and its purpose has not changed since then. Michael's managed to create a team of great employees, who are dedicated to their job and contribute to Michael's success.