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Bass Pro - The history
The history of Bass Pro started in 1971 when John Morris discovered the niche in the market, that consisted of a need for solid fishing gear. To start, at the back of his father's liquor store in Springfield, he opened his first business. All he did was selling home-made fishing bate and worms. Unexpectedly the demand for this products was really high, and people suggested mail order, to be able to get the goods while not leaving their homes. In 1974 first catalog was made and delivered to many households, and it brought great result very quickly. With more money to expand, Bass Pro was selling more and more products, and in 1977 in the company's offer, we could find a first motor boat and trailer package. With the time there were more and more shops in the US and Canada. All the shops, even the newest ones, are equipped with a feature wall which is different depending on the location of the store and a large fish tank, usually with fish typical to the region.
Nowadays Bass Pro is the owner of 94 stores located both in Canada and the United States. The biggest of the stores, known as Outdoor World, is located in the Memphis Pyramid, at it has 535 thousand sq ft. Every day thousands of customers are shopping in one of the stores and the company is employing more than 22 thousand people.